LA MAISON
BLACK SAND
Our Heritage
Descendants of a 300-year legacy, our team is rooted in the spirit of endurance, exploration, and visionary creativity.
We navigate change, embrace innovation, and thrive where tradition meets possibility. With experience spanning fashion, music, entertainment, and business, we see opportunity where others see limits — creating ventures and solutions that are uniquely our own.
At Black Sand, our approach is different: flowing in clarity, perspective, possibility… and deeply human. We built the agency we wished existed — one we would want to hire ourselves.
It is this vision, this commitment to integrity and purpose, that has led distinguished businesses to choose us as their ally — a trusted partner who moves with intention and delivers results that endure.
OUR FOUNDERS
Edward Clayton | CEO & Co-Founder
As a brand architect grounded in luxury‑brand strategy, Edward is a descendant of a longstanding Irish linen legacy—a heritage that shaped his deep appreciation for craftsmanship, storytelling, and enduring value.
With nearly two decades of experience across the entertainment, media, and luxury sectors, and a global perspective, he’s collaborated with talented individuals, advised on high-profile brand partnerships, and guided campaigns that have reached global audiences. From recording award-winning artists to leading creative direction for influential campaigns, his diverse background offers valuable insight into what makes a brand magnetic.
Today, he channels his entrepreneurial expertise to help businesses and legacy brands reimagine growth, refine their identities, and craft sustainable strategies. With meticulous attention to detail, he helps brands strike the perfect balance between success and purpose, creativity and performance—creating lasting positive impact on communities, wildlife, and the planet.
Chloe Snyder | Vice President & Co-Founder
Chloe brings over 15 years of experience in brand strategy, media production, and luxury-market growth, enhanced by a diverse global career. Fully bilingual in English and French, she has led high-profile projects with top hosts and guests, creating visionary campaigns that have resonated with global audiences.
Drawing from her foundation in strategic consulting, she takes a collaborative approach to designing tailored coaching programs that help women entrepreneurs and legacy brands regain balance while driving transformative growth. Her work enables brands to engage deeply with audiences, empowering clients to align professional success with personal well-being.
Believing that true progress requires balance, she helps clients achieve alignment between their vision and execution, often surpassing expectations in record time. Today, she helps businesses refine strategies, enhance brand identities, and create lasting impact—both for the people behind the brands and the teams they lead.
Kindred Works
For over a decade, we’ve partnered with remarkable founders and teams — helping them grow, evolve, and reimagine what success can be.
Since 2016, we’ve partnered with visionaries — from bold start-ups to global Fortune 500 leaders — coaching executives, shaping brands, and creating moments that resonate worldwide, from leading publications to Times Square billboards.
Through tailored business advisory, strategic brand development, and transformative coaching, we craft results that elevate growth, performance, and purpose.
At Black Sand, we help founders reclaim their flow, empower teams, and lead with vision — building businesses that inspire lasting change and meaningful impact.
Esteemed Encounters:
Dior - Louis Vuitton - Uber - Sony - Universal - Dyson - YSL - American Apparel - Disney - NYFW - Sephora & more
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Perched upon the coastal hills of Quebec City, Canada, our office sits where North America’s first settlements began.
Surrounded by nature, in the footsteps of pioneers and explorers, we’re reminded daily to honour history while boldly venturing into the future—guiding businesses with courage, curiosity, and a vision beyond the horizon.
At the crossroads where east meets west, our team collaborates across continents, turning distance into connection and complexity into possibility.
Global Vision, Personal Touch
Clients move through the world in their own rhythm—some constantly on the go, others rooted in the spaces that inspire them. Our virtual services bridge these distances with ease. With a tailored, intuitive approach to coaching, we’re always near, always present—wherever you are.
The team’s approach is personal, never rushed, and fully immersed in the moment, ensuring every interaction feels immediate, intentional, and wholly focused on you.
Please note: The portfolio and clients featured on this website reflect past and current work, which may have included direct work or collaborations through third parties. Past projects may differ from the services we currently offer, and featuring a client or project does not imply endorsement or that all work involved the same level of participation. Additional terms and conditions may apply.